Better Beauty

9 Vegan Makeup Brands You Need To Know About

We’ve all heard about the benefits of eating a vegan diet.

If someone you know is a vegan, there’s a 100% chance that they’ve talked to you about it on more than one occasion. Yes, you probably sat there rolling your eyes and hoping it would stop.

But, you were probably missing out on some key health information. So listen up, because going vegan now extends beyond your diet and into your cosmetics.

Vegan makeup brands are making waves with beauty lines that offer incredible benefits that everyone can appreciate.

But, first things first. What is vegan makeup?

In order for a product to be labeled vegan, it cannot contain any animal or animal-derived ingredients.

Vegan products are completely free of:

  • honey
  • beeswax
  • lanolin (the grease from a sheep’s wool..eek!)
  • collagen
  • albumen
  • carmine (a red colour from crushed cochineal insects)
  • cholesterol
  • gelatin

Plus, vegan makeup products don’t contain toxic chemicals like parabens and heavy metals.

Why Make the Switch to Vegan Makeup?

Vegan beauty isn’t just about animal safety anymore.

Animal ingredients are known to be harsh and can easily clog your pores or cause skin irritations. But, vegan products are a soothing alternative your skin will thank you for.

Women everywhere are making the switch to vegan makeup brands because the plant-derived ingredients contain more vitamins, minerals and antioxidants to nourish and protect your skin.

Vegan makeup is often made of:

  • Vitamins A, C & E
  • Natural oils
  • Hemp seed extracts

These natural ingredients are just as, if not more, effective than their synthetic versions.

Here’s our list of vegan makeup brands that are paving the way for a better beauty revolution.

9 Vegan Makeup Brands You Need To Know About

1. 100% Pure

Most cosmetics are colored with FD&C dyes which could contain harmful coal tar, lead, mercury and other heavy metals. These dyes will show up on your ingredient list under the names: Red Dye #40, Blue Dye #6, Yellow Dye #5, etc.

But instead of harsh dyes, 100% Pure uses vibrant fruit, vegetable, tea, and other plant pigments to color their cosmetics. These natural colorants are full of beneficial vitamins, antioxidants and other phyto-nutrients.

The result?

A cosmetics line with ingredients that’ll actually nourish your skin.

The Game Changer: Fruit Pigmented Ultra Lengthening Mascara

2. Hush + Dotti

Certified Vegan & Cruelty-Free by Leaping Bunny, Cruelty Free International & PETA, Hush + Dotti is committed to clean beauty.

The husband and wife duo behind the brand love to say, “because girl, you’re too pretty to poison.” That’s why all the products in their skincare & makeup lines are ethically sourced and made in small batches from food grade ingredients.

You can rest assured knowing that these products are all organic, vegan, cruelty free, paraben free, phthalate free and gluten free.

The Game Changer: Eye Balm

3. Cover FX

Cover FX is a vegan and cruelty-free makeup, made with safe, high-performing ingredients. You’ll never find any Parabens, Gluten, Mineral Oil, Fragrance, Talc, Alkyl Sulfates or Phthalates in their products.

Their award-winning formulas include foundation that covers the spectrum with 40 shades and 3 undertones.

Cover FX is here to prove that vegan makeup brands can deliver that “flawless skin” look. It has an Instragram following that’s 895k fans deep, and has been featured by Instagram Beauty Guru, Amrezy.

Plus, the line is easily available at Ulta Beauty.

The Game Changer: Power Play Liquid Foundation

4. Lilah B.

Lilah B. encourages women to declutter, minimize, and simplify. This goes for both your life and your beauty routine.

The Northern California based brand offers up a luxurious collection of products enriched with botanicals like aloe and agar to nourish and moisturize your skin.

Founder Cheryl Yannotti says, “Beauty should be about quality, not quantity, and so I set out to create a healthy, ‘good for you’ collection that offers a flawless finish with ease.”

And that’s how a sophisticated line of multi-purpose products in classic colors is born!

The Game Changer: Divine Duo Lip & Cheek


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New year, new essentials…what is your go-to lip and cheek shade? #DivineDuo #withlessyouaremore

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5. Au Naturale

Au Naturale is a vegan, organic, paraben free & ethical makeup company.

Every ingredient is ethically sound, factually healthy & naturally sourced. All thanks to one girl on a serious mission to start a Clean Beauty Revolution.

Founder & CEO, Ashley Prange, is proud to say, “Every day we are proving that: makeup can be made fresh, without parabens, animal bi products synthetics or other harmful ingredients…and still perform! People deserve products they can trust & we will continue to raise their standards for what it means to use truly healthy cosmetics.”

The Game Changer: Bold Statement Vegan Mascara

6. Axiology

Axiology boasts that their lipsticks are the cleanest, most ethical ones on the planet.

So, how do they do it?

Only 10 all natural ingredients go into every tube of lipstick, including coconut oil, grapeseed oil, and sweet orange essential oils.

But, a shortage of ingredients does not mean you’re stuck with a collection of dull shades.  Axiology makes lipsticks that pack a powerful color punch!

The Game Changer: Lipstick in Joy


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‘Tis the season to break out your holiday best! We recommend Joy: a sophisticated mauve with hints of plum and berry.

A post shared by Axiology (@axiology_beauty) on

7. Afterglow

Sick of harsh toxins in your makeup causing you to breakout?

Afterglow Cosmetics Founder Kristin Adams believes that, “quality can be achieved naturally without the standard, and potentially irritating and toxic, petro-chemicals and synthetics found in traditional cosmetics.”

And so she set out to create a cosmetics line that is specifically designed for women with sensitive skin and bodies.

No common irritating synthetic or natural ingredients here! Afterglow is certified gluten-free, soy free, and uses certified organic ingredients.

The Game Changer: Perfecting Under Eye Concealer

8. Inika

Based in Australia, Inika is a globally recognized and trusted brand in the organic and natural makeup realm.

Their products are Certified Organic or Vegan, Certified Halal and Certified Cruelty Free. They get those seals of approvals because they put an emphasis on ingredients that are natural, ethically sourced, and derived from botanicals or minerals.

And their organic make-up has won over 35 awards for product excellence and innovation to boot!

The Game Changer: Loose Mineral Foundation 

9. Pacifica

Pacifica is a colorful natural beauty brand that has popped up all over the mainstream market recently. You can even find their line at Target!

Known for being one of the most creative natural beauty brands on the market, Pacifica brings a full range of cosmetics, perfumes, and skin care to the table.

All Pacifica products are gluten-free, 100% vegan, and cruelty-free.

The Game Changer: Solar Complete Color Mineral Palette

Bonus: Spectrum Vegan Brushes

No one ever said better beauty had to be boring. Get in touch with your girly side with one of Spectrum’s vegan makeup brush sets.

Our favorite is the Siren Set. 

Anyone else feeling that mermaid vibe? ???‍♀️

How many of these vegan makeup brands have you tried already? Let us know in the comments!

Up Next: Better Beauty | An Introduction to Pure Glamour

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1 Comment

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